So perhaps you have not seen the movie Atonement, but I am sure that you've seen the commercials. While the ads don't do a great job of telling you anything that the movie is actually about (you'd think it was all about war and romance, but the plot really revolves around a letter involving the potty word...well you'll just have to see it)anyways, you would think that following an Oscar win for the soundtrack, they would know how to promote the movie.
Not the case.
The movie ad is set to OneRepublic's "Apologize." That's right, this period piece with an Oscar-winning soundtrack that incorporates the sound of a typewriter in ways you have to hear and see to fully understand its awesomeness (yeah i said it), has been dubbed over with a r&b hit produced by Timbaland.
I'm really hoping that someone just dropped the ball here and that they CONTINUE to use this song because they blew their budget on the rights to this craptastic chart-topper and now they want to get their moneys worth. In the meantime, however, I will continue to throw my remote at the tv every time this idiotic ad airs.
